Common Thread - A Measles Outbreak

Rural Balochistan

Why do two districts
have some of the lowest vaccination
rates in the world?

Living amidst harsh mountainous terrain, families face geographic isolation, poverty, insecurity and malnutrition. For these parents, solving daily challenges is more pressing than preventing diseases they may not even have a name for.

 Common Thread - A Measles Outbreak
 Common Thread - A Measles Outbreak

Our Solution

In collaboration with IFRC and
with support from the Pakistan Red Crescent Society

We travelled to rural Balochistan and asked families and healthworkers about their lives. What are their health priorities? What do they think about vaccination services? Rural Balochistan isn’t somewhere most people get to visit, so we also recruited one of Pakistan’s best videographers to help us better understand this remote and rarely seen context.

Watch our film here

Data Data References


Only 11% of children aged 12-23 months in Killa Abdullah and Duki are fully immunised. Only 8% of girls are vaccinated, compared to 18% of boys.


Over 80% of the population in the districts of Killa Abdullah and Duki live in rural areas.


Nearly a quarter of families don’t have a toilet.


70% of people cannot read or write in Duki and Killa Abdullah. Among women, only one out of 10 can read or write. Balochistan has the lowest literacy rate for women in the world.


Only 1 in 5 women in Pakistan work. It’s estimated that 96% of educated women in Balochistan are unemployed.


 Common Thread - Map Balochistan

We talked to mothers, fathers, grandmothers and frontline health workers, capturing insights of their journeys to better health every step of the way. We visited 8 local health centres to see what immunisation services looked and felt like for families.

 Common Thread - Balochistan
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