Common Thread - Malnutrition mother with children
2018

Dengue

Why wouldn’t people
choose to protect themselves?

A new vaccine could finally end one of the fastest growing mosquito-borne diseases in the world. ​There’s one problem: no one may trust it.

 Common Thread - Malnutrition woman unicef
 Common Thread - Malnutrition people talking unicef


Our Solution

In collaboration with
Ogilvy Health

An analysis and community engagement strategy, part of a broader proposal to bring a brand-new, more effective dengue vaccine to market.

Data Data References

Dengue-01_Dengue-the-most-rapidly-spreading-mosquito-borne-disease

Dengue, the most rapidly spreading mosquito-borne disease in the world, is active in at least 128 of 195
countries

 Dengue-02_Severe-dengue-is-a-leading-cause-of-hospitalization

Severe dengue is a leading cause of hospitalization and death in most Asian and Latin American countries

Dengue-03_Almost-4-billion-people

Almost 4 billion people – or half the world’s population – are at risk for infection.

Dengue-04_The-Aedes-aegypti-mosquito

The ​Aedes aegypti m​osquito can only fly a few hundred meters on its own power. But with growing cities and more travellers between them, people are spreading dengue further and faster than ever before.

Dengue-05_The-economic-cost-of-dengue-has-been-estimated-between-$8.9-billion-to-$39.3-billion-per-year

The economic cost of dengue has been estimated between $8.9 billion to
$ 39.3 billion
per year. An effective vaccine that eliminates Dengue can save considerable money – for the world, and for families.

The first vaccine to prevent Dengue was launched in 2016. When safety concerns prompted an outcry, the vaccine​ was pulled from the market. With Dengue still a major threat in over 100 countries, the solution now wasn’t just to introduce a better vaccine . Governments and health providers wanting to prevent the debilitating fever would now have to rebuild trust and combat fear and misinformation as well.

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