CommonGround
CommonSense
CommonThread

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We design social and behaviour change strategies that bridge the divide between well-meaning policy and actual human behaviour. 

We help you understand:

  • Why people know, but do not do.

  • Why people should, but choose not to.

  • Why 'free services' can be the most expensive.

  • Why small, affordable changes can have massive impact.

 

What we can do

 
 
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Create a communication strategy that works

We pride ourselves on being evidence based from beginning to end, ensuring we don’t waste time producing a perfect document that will never be used in the field. We identify, collect and analyse data. We speak, consult and work with the people you are trying to help. We show you if the strategy worked. We learn lessons and redesign together. 


  

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Build creative solutions with impact

With our growing stable of research and creative partners, we can design products, creative tools and messaging grounded in evidence. We will encourage you to resist the urge to make posters, t-shirts or websites. Instead we examine your data, project objectives and community context to design impactful, culturally appropriate, tested and creative solutions to reach and motivate your highest priority groups. 

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DELIVER AND DESIGN DYNAMIC TRAINING

From university lecture halls, private company retreats, to field-based training at local health clinics, we are experienced trainers in a myriad of contexts. Together we can design curricula, tools and manage trainings so that your team is better equipped to meet your behavioural goals and increase capacity of your frontline health workers and staff. 

 
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Respond to a crisis.

With experience in humanitarian and health emergencies, we can hit the ground running. We can apply social and behaviour change analyses quickly in a crisis, so that interventions are effective and strategies are responsive, practical and measurable.

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Solve a complex problem

We can walk you through our design process to apply social and behaviour change thinking to your project design, roll-out or evaluation. We take the best of behavioural economics, human centred design, marketing and the social sciences and apply it to your work. Whether it’s solving problems, looking for new ideas, leaving old ones behind, or just an infusion of original thinking, we can help.

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IDENTIFY CUTTING EDGE TALENT

Whether you're looking for talent at global or local levels, help with research, marketing, or innovation, we can connect you to the leading organizations and people in the field who will help you design and implement your strategy. We believe in a collaborative approach to problem solving, and work with a wide network of partners  to deliver creative, effective solutions. 

 
 

How can we help you achieve your public health goals?

 
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