At Common Thread we ‘do’ behavioural science for global public health.
We spent decades working and living all over the world with international organizations on the frontlines of global development and public health. We first met in Pakistan, and spent the next five years working together as part of the global polio eradication team.
On the margins of many (many!) conference calls, grueling missions and countless cups of coffee, we started imagining a ‘different way’ to influence change. Faster, easier, creative, with more affordable solutions that would put people and their stories at the centre.
By 2017, our thinking felt more than wishful, it felt urgent. We quit our jobs at the United Nations, and moved our families and our lives across the world. By Autumn, Common Thread had a logo, a website, and our first client.
Today, Common Thread is an emerging leader in behavioural science for global public health. We count the world’s most important organizations as partners and clients.
Behaviour Change is Hard.
That’s why we blend the best mix of design with research, anthropology with public health expertise, creativity with data. We build unique teams for each project who combine global best practice and local context.
Then we design solutions to support people on a unique journey to change that’s authentic, sustainable, and sometimes, even fun.
Our teams live and work all over the world, connected by our shared values, extensive experience, sense of humour - and a good internet connection.
We’re growing, learning, and always trying to do things better than we did them before. We’re on our own journey to change, and we hope you’ll join us for the ride.
Mike and Sherine