Our Team


Who We Are

We are a group of committed global public health and communication professionals who have spent years working to solve some of the world’s toughest health and development challenges. We are proud of our achievements that have supported some of the planet’s most vulnerable people to lead healthier, safer lives.  Our knowledge and experience in social and behaviour change communication has helped bring the world to the edge of polio eradication, end the West African Ebola Outbreak and protect fragile communities from natural disasters and climate change.
Together we have lived and worked in more than 20 countries including Afghanistan, Angola, Canada, Honduras, India, Indonesia, Jordan, Maldives, Morocco, Nigeria, Pakistan, Poland, Romania, Sierra Leone, Somalia, Sri Lanka, Sudan, Switzerland, Ukraine, the United States and Viet Nam.






MICHAEL COLEMAN                                                             

Mike blends creative acumen with an applied and practical approach to behaviour and social change. He is Common Thread’s resident storyteller constantly looking for ways to amplify community voices and better understand the impact of policy and strategy on real people and their lives. Before co-founding Common Thread, Mike held senior Communications posts with UN Agencies in Angola, Pakistan, the U.S. and Viet Nam. He spent the last six years of his career working to eradicate Polio and was part of the team that managed the unprecedented attacks on healthworkers in Pakistan. Mike has also worked in social development, documentary production and journalism in Honduras, Sri Lanka, Canada, and Poland. He speaks some French and Spanish and holds a journalism degree, a graduate certificate in Communication for Behavioural Impact from NYU, and a Masters in Political Science and Communication from the University of London. Michael is currently based in Da Nang, Vietnam.

.Contact Mike


SHERINE GUIRGUIS                                                       

Sherine is Common Thread’s lead strategist. She can often be found sifting through reams of data and stacks of photographs with the same amount of zeal. Her passion lies in putting the two together to tell compelling stories about people and why they do the things they do. Before co-founding Common Thread, Sherine held senior Communications positions with UNICEF in the US, India, and the Maldives. She led large-scale behavior change strategies to rid the world of polio, both at global and local levels. She was part of UNICEF’s senior team defining the behavior change strategy to respond to the Ebola Outbreak in West Africa, and was part of the local team in India that contributed to the last polio case in 2011. Sherine is widely published in the realm of public health and C4D. She speaks fluent Arabic, and holds a MSc from the London School of Hygiene and Tropical Medicine, and a MA from the Johns Hopkins School of Advanced International Studies. Sherine is currently based in Bucharest, Romania.

Contact Sherine 


THOMAS MORAN                                                                   

Tom has 15 years’ experience working in complex development and emergency settings. At Common Thread, Tom brings an appreciation for both the complexity of working at community level, while serving as a bridge to the biomedical and epidemiological realities of public health. Before co-founding Common Thread, Tom was a technical and communication specialist working for the World Health Organization in Geneva. He has supported and led Polio outbreak response activities in more than a dozen countries. He has served as WHO’s regional coordinator for the latest Syria polio outbreak response, and was requested by the organization to step in and lead WHO’s Community Engagement Pillar of the West African Ebola Outbreak Response from mid to end 2014. He lived for several years in Indonesia, where he was responsible for developing communication strategies for a number of public health and emergency programmes, including polio eradication, measles elimination and the Jogjakarta earthquake response and early recovery. He holds a Masters of Communication from the Queensland University of Technology.

Contact Tom



Our Partners


We believe in designing social and behaviour change strategies that draw on diverse sectors to deliver results. That’s why we have established relationships with world-class organizations to help you implement all parts of your strategy: quantitative, qualitative and anthropological research, facilitation, strategic communication, multi-media production, social marketing, capacity building, and evaluation. 



Anthrologica is a leading research-based organization specializing in applied anthropology in global health. Established in 2008, they conduct formative and operational research across health sectors, focusing on the interface between the provision and uptake of health services, particularly in resource-scarce settings and emergencies.



Mccann Global Health

McCann Global Health is part of McCann Health, an integrated global network of communications professionals. They have decades of experience driving behaviour change and creating demand for healthy behaviours, products and services worldwide. The McCann Health family houses the world’s most expansive expertise in health communications, spanning 20 countries and 60 offices, with extensive reach and presence in both sub-Saharan Africa and Asia. Our partnership includes access to McCann Health offices worldwide.



Harvard Opinion Research Project (HORP) 

The Harvard Opinion Research Program has played a key role in over 300 public opinion surveys on health and social policy in the U.S. and nearly 30 other countries. The Program is unique in its effort to assess people’s attitudes in relationship to their knowledge, values, and experiences. The Program’s researchers have published more than 200 articles in five major areas of research, including health care policy, health and safety emergencies, economic and social policy, international public health and health policy and election studies.



We create content

We Create Content is a content marketing agency based in Hanoi, serving clients across Asia. With bespoke content concepts, production, distribution and analytics, WCC helps brands tell stories to meet their business objectives. They bring the perfect mix of international communications expertise, design excellence and local knowledge.


Yummy Colours

YummyColours is all about creative direction. Through purposeful branding, content and creative experience, they help tell a story the best way it can be told. YummyColours is a design studio founded by Denize Sofia Maaløe and Diego Marini. They define objectives and approach them strategically, then target the best idea and identify the right medium to tell each story creatively.




Dalberg is a strategy and policy advisory firm focused on global development, gender empowerment and public health. They bring the best of private sector strategy and efficiency to address global development challenges.  Dalberg brings global perspectives firmly rooted in local realities, with 14 offices located around the world. They serve clients in more than 90 countries across Africa, Asia, Europe, the Middle East, and North and South America.


The Value Web

ValueWeb is a global network of facilitators who are passionate about changing the way people make decisions that impact the world. They partner with organizations and networks to design systems and structures that enable individuals and groups to learn, collaborate, engage in deep dialogue, and take informed collective action. Their expertise lies in combined design thinking, visual communication, network science, interactive technology, group facilitation, and collaborative decision-making tools and techniques.


Georgetown University's Center for Global Health and security

The Center for Global Health Science and Security at Georgetown University conducts original research to help decision makers worldwide build sustainable capacities to prevent, detect, and respond to public health emergencies. The Center explores the growing demands on the world’s public health infrastructure, from policies intended to contain transnational disease threats to the economic benefits of promoting health in the world’s poorest nations, and the changing roles for health in domestic and international security and diplomacy.